You can start at either end of your card stock depending on if you like to work right to left or left to right. You push down on your punch to make your first eyelets.
Move the punch over and you can line up the card stock on the silver images of lace along the sides of your punch. Just keep going across the card stock until you come to the end. I should have started over just a little bit more on the left hand side when I made my first punch.